The We Lend Us product is a direct lender to customers needing a short-term loan when approaching a traditional bank is not appropriate. Customers can apply for loans from $300 – $2,500 over a maximum 180 days and receive an instant decision from the platform. With some credit checks the money can be transferred the same day, providing a swift service to an ever demanding market
WeLendUs
The Product
Marketplace
The market WeLendUs serves is within the US short term loan marketplace, currently serving 3 states, Texas, Utah and Missouri. The platform is totally automated and provides loans to individuals when a traditional high street bank is not appropriate or an option. Loans taken out are predominantly taken to cover unexpected costs. Our typical audience are 30-45 years old, male and female split 50/50. Over 90% mobile engagement and application. Very much a mobile first brand.
Marketing
Marketing within this market is highly monitored to ensure fare and safe environment. Such industries are difficult to market when keeping within the rules, which is where creativity plays a big part. Our in-house marketing team largely creates and implements all communications working very closely with our compliance department to maintain a fair and balanced approach to all communications.
